New York Post

I’m a brand expert, here’s the real reason tech companies have blue logos

Well, maybe you’ve noticed that some of the most recognizable logos in the world are all blue. Think Facebook, LinkedIn, Skype, and Telegram… to name a few. *Nods slowly as you realize just how many ...
Fast Company

Think twice before choosing a blue logo. Here’s why

Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately identifiable by their color alone. In an undifferentiated category, that represents a ...
Fast Company

Max’s new logo just got a little more HBO

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its ...
Business Insider

The designer of Twitter's iconic blue bird logo hopes it will live on in social media history — even though he isn't too sad to see it go

Elon Musk recently announced Twitter would rebrand as "X," which also included changing the company logo. Martin Grasser, Todd Waterbury, and Angy Che designed the beloved blue bird logo in 2012.
Wane

Purdue Fort Wayne’s athletics rebrand nixes blue from logo

FORT WAYNE, Ind. (WANE) — Over a month after eliminating two sports programs, Purdue Fort Wayne unveiled new sports logos, with some changes more significant than others. Purdue Fort Wayne Athletics ...