Blue Bunny has a new mascot: a bunny named Blu. He's a modernized, playful guide designed to bring families together.
The new board game, dubbed Blu's Sundae Surprise, officially arrives in limited quantities on May 1. Customers interested in ...
Frozen treats marketer Blue Bunny’s new CEO—an animated blue bunny named Blu—has launched a revised brand positioning that offers to be consumers’ “partner in fun.” The concept is brought to life in a ...
Blue Bunny helps families foster sweet connections with Blu’s Sundae Surprise, a board game featuring the brand’s signature ...
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Blue Bunny launches sundae-themed board game May 1
Blue Bunny is debuting its first-ever board game, Blu’s Sundae Surprise, on May 1 as part of its ‘Freeze the Moment’ campaign. The limited-edition game blends sundae-building challenges with ...
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