Microsoft is testing a way for folks to stream certain games they own for free. Rather than paying for Game Pass to access cloud gaming features, Xbox insiders will be able to stream select games from ...

The perception of gaming as a niche hobby is rapidly fading as it transforms into a dominant force in global culture and connection. In this episode of The Speed of Culture podcast, Matt Britton ...

Gaming is rapidly becoming a much more expensive hobby than it used to be, especially on the hardware front. Microsoft could be looking to reduce overall costs for gamers later this year through its ...

The increasing price of games and consoles is creating a barrier for the everyday gamer – advertising can help lower the cost ...

We've heard rumblings of a free version of Xbox Cloud Gaming for years at this point, but it seems like that's finally becoming a reality. According to The Verge, Microsoft is currently testing a ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

Priye's fondness of gaming started early when he first beat Double Dragon II and couldn't stop himself from doing it all over again every chance he got. Since then, playing a bunch of Contra, GTA, ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

The messages attracted the attention of Xbox insider Jez Corden, who penned a report over the weekend that outlined a change, per an unnamed source. "(adverts) will appear separately on Xbox Cloud ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. This voice experience is generated by AI. Learn more. This voice ...