Barry Manilow was responsible for some classic jingles in the 1970s, including a soda commercial tune that summed up the Me ...

Jingles are a form of rhyme, and they've been around for centuries. They were first used in advertising in 1928, when a radio advertisement asking "Have Your Tried Wheaties?" hit the air, according to ...

Add Yahoo as a preferred source to see more of our stories on Google. When he was seven, Ken Kaufman's mother signed him up for piano lessons but he says "I didn't want to practice." Years later Ken ...

Advertising jingles are musical techniques that businesses use to establish a brand in a memorable, entertaining way. A jingle relays information about a company or product through music and lyrics.

This past weekend marked the 150th birthday of Oscar Mayer. Over the years, the great wiener-king's company has become an indelible part of pop culture, from the famed Wienermobiles that have been ...

From Top 40 singles to commercial jingles, we have all been victims of an “earworm” tune or melody that embeds itself in your brain on repeat, whether it’s invited or not. In the world of branding and ...

So it’s Saturday night, and here I am sitting in front of my computer screen with Netflix and a fast-food burger and fries, and you’re like, "Ba da ba ba ba, I'm lovin' it.” Question: How did you know ...

It’s the Fourth of July weekend, so it seems like a perfect time to celebrate one of the great American traditions of all, one that has lain dormant and been on some lean times recently but has a ...

Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...

What's the quickest way to get consumers to remember a product? Write an unforgettable jingle. It's no secret that putting words to a melody is a tried-and-true way to remember something (teachers ...