Instagram is quickly closing the gap between its platform and TikTok, as part of its ongoing plot to swallow the politically-struggling video app whole. The Meta-owned platform launched a few new ...

Social media giant Meta Platforms is introducing Threads video ads, Reels trending placement and several other innovations for advertisers. The company announced the new offerings in a blog post ...

Instagram Reels have become the most powerful format for reach and engagement in 2026, outperforming all other post types. From trending audio to strategic posting times, creators and brands are using ...

With half the world's population using Meta's family of apps, the social media powerhouse is still focused on helping brands tap into cultural conversations. Ahead of its NewFronts presentation on ...

Instagram Reels are a fun way to show your creativity and reach more people. But just making a good video is not enough—you also need the right hashtags to get noticed. Hashtags help Instagram know ...

Instagram Reels continues to shape how creators grow, with the Instagram Reels algorithm favoring content that keeps viewers engaged. Using trending audio alongside strong Instagram SEO helps videos ...

From the Gajagamini walk to the ‘One Love’ reels — looking at trends that went viral on the ’gram in the first half of the year Blink and half the year has gone! And in the last six months, it is safe ...

As governments around the world express growing concerns about TikTok, its rival Instagram Reels is getting a series of updates aimed at creators. Meta announced today that it’s adding a dedicated ...

Old songs trending again is no accident. From Instagram Reels nostalgia to films like Dhurandhar using retro hits, here's why classic tracks are going viral across generations.