Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

To receive the Vogue Business newsletter, sign up here. User-generated content (UGC) is still a winner for meeting both e-commerce and brand strategy KPIs. How to use it is shifting. These days, the ...

In 2026, TikTok’s growth is being driven by micro-influencers, user-generated content, and monetization tools that streamline creator operations. Brands are shifting focus from follower counts to ...

Kelly Rocklein has been a creative director and user-generated-content creator for over nine years. Working 10 to 15 hours a week, she made more than $100,000 in 2022 creating UGC for clients. She's ...

A female content creator recording a video for her social media followers. The creator economy is thriving, proving its worth to brands worldwide. According to Sprout Social, U.S. brands will invest ...

Roblox has fully launched its Avatar Makeup system, allowing all UGC creators to design and sell layered cosmetic textures for avatars. Initially debuting with over 150 creator-made items, the system ...