Everyone knows that when you think you look better, you feel better. A new dress shirt you absolutely love. Your favorite ...

Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

A six-stop 'Fully Fit 2026' project put golfers through full-bag fittings at six major manufacturers, revealing how brand philosophies, technologies, and fitting methods shape performance. From Ping's ...

The irons impress, but history shows launch buzz fades. McLaren’s real challenge is becoming a trusted golf brand, not just a ...

Golf equipment in 2026 is more advanced and personalized than ever, but the real game-changer is proper fitting. From drivers to irons and putters, the best club is the one matched to your swing, not ...

Exposure therapy to the bash shell brought me to the tipping point, and I jumped ship to the Macintosh side of the house. It ...

PXG is bringing its clubs into PGA Tour Superstore locations, making it easier for golfers to test and compare gear in one fitting session.

McLaren Golf irons are only available at select fitting centres within the UK. Pre-orders have started and will be shipped ...

The Vancouver Canucks, who finished with the League's worst record in the NHL (25-49-8), have the best odds to win the ...

Tour pros like Rory are starting to switch away from the lower spin 'LS' style heads as the market lines get more blurred between models. Here's why that's great for the consumer. The post Why we may ...

After gaining traction on Tour, Odyssey is releasing the first moedls of its Damascus Milled putter lineup in a limited drop. The post Odyssey limited Damascus Milled drop marks push into premium ...